Retail Guru On Demand
I help founder-led beauty and wellness brands turn retail placement into profitable sell-through—without losing what makes them special. Whether you're preparing for your first major retail launch, optimizing underperforming shelf space, or evolving your brand story for scale, I bring the strategic clarity and retail fluency that transforms growth from chaotic to confident.
Pre-Launch Retail Services
Retail Readiness Roadmap
A three-week strategic audit that identifies potential friction points in your retail readiness and brand story—so you can pitch with confidence, launch strong, and position your brand as a high-potential partner for national retailers. You’ll receive a visual scorecard, competitive benchmarks, and prioritized recommendations across PDPs, packaging, trade assets, pricing, and messaging—plus expert guidance on how to evolve your positioning and adapt your DTC voice for wholesale success.
Retail Launch Navigator
This service is for founder-led beauty, wellness, and personal care brands preparing to launch into a national retailer—Target, Sephora, Ulta, etc.—and want a strategic partner to guide execution across channels and teams. It's designed to support the messy middle between getting the PO and going live, ensuring that messaging, PDPs, marketing, and internal execution are all aligned. This is a tiered offering to directly compliment your internal team so you’re only paying for the help you need.
Perfect Pitch: Retail Launch Toolkit
A strategic service designed for founder-led beauty, wellness, and personal care brands who need to create or refine the sales materials that win retail. Whether updating what exists or building from scratch, this offering delivers a polished pitch deck, sell sheets, PDPs, and messaging tools that help brands show up with clarity, confidence, and buyer-ready credibility.
Post-Launch Retail Services
Retail Velocity Accelerator
A second-phase roadmap for brands already on shelf—at retailers like Target, Sephora, Ulta, or Credo—who are seeing signs of friction or simply want to optimize their performance. It’s a fast, strategic audit that diagnoses what’s holding back sell-through—whether it’s misaligned messaging, inefficient trade tactics, underperforming SKUs, or lack of internal resourcing—and delivers a clear, prioritized action plan to strengthen performance and protect reorders.
Market Season Prep & Stewardship
Are you ready to win the market season? I’ll set up founder-led brands walk into high-stakes market meetings—like line reviews at Sephora, Ulta, Credo, or Target—with a clear strategy, polished assets, and buyer-ready confidence. Over 8–10 weeks, we refine your assortment, sharpen your story, and prepare your team to lead with clarity—so you can protect shelf space, position innovation effectively, and make the most of a critical growth moment.
Retail Momentum Advisor
For founder-led beauty and wellness brands who want ongoing access to a strategic thought partner across retail, marketing, and brand evolution—without needing a full-time hire. This retainer keeps momentum moving, supports scaling, and gives founders a high-trust sounding board for critical decisions across retail growth, buyer relationships, messaging, and operational alignment.
Brand Strategy Services
Brand Evolution Blueprint
For founders and marketing leads in retail and consumer brands who’ve outgrown their early identity. The Brand Evolution Blueprint is a 4–6 week strategic sprint that helps founder-led brands evolve their story, sharpen their messaging, and clarify where the brand is going next—without losing what made it special. You’ll walk away with a messaging platform, creative brief, and audience strategy that align your internal team and equip creative partners to execute with clarity and consistency. The result? A brand that finally looks, sounds, and sells like the business you’re building.
Rebrand Stewardship
For founders and marketing leads in beauty and wellness brands preparing for a brand refresh or evolution. This 3-6 month engagement bridges the gap between strategy and rollout by overseeing the creative execution, aligning internal teams, and guiding the external launch. From messaging QA to creative feedback to launch calendar planning, this sprint gives you the strategic leadership that keeps your rebrand on track—so it lands with impact inside the business and out in the world. You stay focused on leading the brand—while I make sure the story shows up the right way, everywhere.
Brand Advisory
For founders and brand leaders who don’t need a full-time partner—but still want a sharp, strategic sounding board in their corner. If you’re juggling growth, creative decisions, and competing priorities, this light-touch retainer offers ongoing guidance on where to focus, what to say no to, and how to keep your brand aligned as you scale. Think of it as having a trusted brand ally on speed dial—to stress-test ideas, gut-check direction, and make sure you’re building something that resonates, not just reacts.
Interested in learning more?
Schedule a free, no commitment 30-minute consultation.